We all know that sometimes life can get really complicated. When I find myself feeling overwhelmed with trying to find the solution to a problem, I find that the answer is usually a lot simpler than what I realize. Such is the case when I ask myself, “What makes the brand BOY LONDON so popular? Why do people flock to Patricia Field specifically for these clothes? What’s the appeal!?”
Feeling lost and confused, I visited the brand’s website in search of answers. After coming across a momentary distraction on their photo page…
Why, hello there cute boy butt.
…I ventured onward where I read a bit about their history, which is quite fascinating and worth the read. BOY has certainly made its’ stamp on the fashion world; most recognizably in the late 70s and 80s punk scene in England, where a new age in fashion, music, and culture were on the rise. BOY became an unyielding force in the club scene and with popular musical artists of the time. It became less about the clothing and more about the lifestyle. The label’s owner, Stephane Raynor, even opened a nightclub, ‘CLUB BOY’ and for a while he and his friends dominated the scene as the ‘Blitz Kids’ (the original club kids). Everybody wanted a piece of the action and BOY continued to celebrate success until the mid-90s, when the overwhelming demand of the business proved to be too powerful, and they closed their books. It wasn’t until 2007 that Raynor re-launched the label out of a new London store called SICK, and BOY took off again. Now, the brand can be seen on everybody from fashionistas, to current club kids, to pop stars such as Rihanna and Nicki Minaj. BOY is back and stronger than ever.
Now, back to my original question. What’s the appeal? After that historical synopsis, the connection between theBOY brand and Patricia Field seems obvious. Here at the House of Field, we also like to think that we represent more than just clothes. We’re about celebrating life and surrounding ourselves with positive, unique, and loving people. Our store has always been a haven for musicians, club kids, and fashionable people who like to think outside the box. Patricia Field herself believes that fashion should not only make a statement- it should tell a story.
Thinking on an even smaller level, the thing that makes BOY so appealing is that everybody can relate to it- whether you are in fact a boy, or you’re a girl who likes boys and wants to show it, or a boy who likes boys, or a girl who used to be a boy, or a new mother who wants to say “It’s a BOY!” or you just want simple, comfortable clothes that feel good.
That, my friends, is the epitome of universal fashion and why BOY is so successful. It’s something that makes a simple statement that everybody can relate to in one way or another, and can be worn by either gender. And the rich history of the brand only adds to the desire. My God, it’s brilliant!
Now I want to turn the tables to you guys: our readers, our customers, and our fans. What is it that you want to see more of at Patricia Field? What brands do you like/don’t like? Is there anything we don’t carry in the store that you want to see us carry?
You guys are a huge part of the Patricia Field brand, and we want to hear from you!
Speaking of musicians and club kids, let’s all jam out to this tune, which only seems appropriate. J
*Photos courtesy of Boy-London.com and Al De Perez
Written by Andy
Follow me on Twitter & Instagram @NewYorkSkye
Follow Patricia Field on Twitter @Pat_Field and Instagram @patricia_field