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Is Zara hurting fashion?

Ok you guys, let’s make this short and sweet.  Like a twinkie.  RIP. I never got to eat a last one, too…sad day. 

Anyways…   

Recently, The New York Times featured an article about Spanish-based fashion company Inditex, focusing on the company’s oldest and most successful brand, Zara.  It detailed information about how Zara was able to rise to power and the strategy to keep the company thriving at the top of the market.

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All of us at Patricia Field found the article very insightful and we discussed it during one of our meetings.  If you haven’t already,check it out and get all the details.

Here’s a link: http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?pagewanted=all&_r=0

Zara is the forerunner of the current trend known as “fast fashion” which is changing the market as we know it.   Companies like H&M and Forever 21 follow similar models, but find themselves sprinting to keep up in terms of overall impact and financial gain.  To quote the New York Times article about how Zara has impacted the world of fashion:

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 “They broke up a century-old biannual cycle of fashion,” Golsorkhi says. “Now, pretty much half of the high-end fashion companies” — Prada and Louis Vuitton, for example — “make four to six collections instead of two each year. That’s absolutely because of Zara.”

Strictly from a business standpoint, Zara is doing everything right.  They have a strong relationship with their customers, which allows them to produce clothing specifically designed for what their client base asks for.  Their garments are well made and embody extremely current, worldwide fashion trends.  And most importantly, they are affordable. 

Now what, you may ask, is wrong with that picture?  Well, I like to look at things from a larger perspective. 

Point blank: Zara’s globular domination of “fast fashion” is just another example of current society’s desire for quick quantity and up to the minute fashion.  We want things fast and we want them now. We don’t care if the clothes we’re buying from Zara are copies of other label’s designs.  We’re getting them for a fraction of the cost! (Christian Louboutin actually sued Zara for selling versions of their signature red-soled shoes in France but lost.)

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I know what you’re thinking.  All fashion is essentially copied: Starting with the high-end labels, and trickling down through department stores, and all the way to the likes of Wal-Mart. Sometimes it is reversed with street fashion working its way up. 

Cue: scene in The Devil Wears Prada where Miranda hands Andy’s ass to her on a silver platter in the famous “pile of stuff” speech about her cerulean sweater. 

Zara has become the perfect middle road between Miranda Priestly and the clearance bin at Andy Sachs’ “Casual Corner”. 

MASS CONFORMITY TO THE EXTREME.

 

Isn’t mass conformity something that people should try to avoid? 

The issue doesn’t actually lie in Zara itself.  It lies in its’ customers, who tell Zara what they want.  And what they want isn’t to be daring or take to risks when it comes to fashion.  It’s to play it safe. 

And frankly, playing it safe BORES THE HELL OUT OF ME. Excersise your creativity, its actually a lot of fun. 

Think about it, is Zara hurting fashion?

Sorry, I know I said I would keep this one short.  My apologies. 

I still want a twinkie…

 

Photos courtesy of TheNewYorkTimes.com, butterboom.com, Zara.com

Written by Andy

Follow me on Twitter and Instagram @NewYorkSkye

Follow Patricia Field on Twitter @Pat_Field and Instagram @patricia_field and be sure to “like” us on Facebook! 


MADONNA STOLE OUR VOGUE HATS!!

During Madonna’s performance of her 2012 World Tour to promote her latest CD, MDNA at Madison Square Garden this past year, one of our spies discovered…….. 

This.

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She is selling exact replicas of our VOGUE hat as part of her tour merchandise!!!!   

Ok, we don’t really have spies, you guys. 

Our own Patricia Field stylist, Hiraku, designed the snap back and we sell it as a t-shirt, headband and a beanie as well.  They’ve been going like hotcakes here at the store and have become a staple of the Patricia Field brand this year.  We get requests to send them to clients everywhere worldwide and people ask for them by name when they come into the store…

I don’t really have anything else to say but…

Madonna is a thief! Do you really need an extra few thousand dollars? Shame, shame for stealing from those that inspire you!

There, I said it. 

I don’t know, what do you guys think?  Are we right to be offended by this, or should we just forget about it and move on?


Written by Andy 

Follow me @NewYorkSkye

Follow us @Pat_Field