2 posts tagged Lauren Mandel
2 posts tagged Lauren Mandel
Lauren Mandel: An Intern’s Summation at Patricia Field
After my first year at college I knew that I wanted my summer to consist of opportunities to apply what I had learned in my classes and organizations as well as test my abilities in “the real world.” When I learned that I would be interning at Patricia Field for Ingrid Nilsen in PR I could not have been more excited! This was one of my first looks into the fashion world and I will leave with more knowledge than I could have ever imagined.
The internship started about four weeks ago at 302 Bowery, the store’s old location. The company was in the midst of planning three huge events: The Moving Sale at INA NOHO, the first day of business in the new location (306 Bowery/298 Elizabeth Street), and finally the exciting Grand Opening Party! All three of these events happened within two days and it was my job to help make sure everything went as smoothly as possible. This included everything from working with excel spreadsheets for our party invitations and RSVP lists, sorting through press clippings, assistant managing social media on Facebook, Twitter, and Tumblr, working in Photoshop, sending promotional email blasts from the store, to helping pack and move the office into its new location.
It was a lot of exciting work in many hurry up and wait situations. There were deadlines to meet and lots of coffee to be fetched, but overall the experience was incredible and rewarding. Commuting into the city five days a week I can finally sympathize with my dad who has complained for years about the horrendous commute with trains breaking down and subways running late. It is crazy to think that in three years (if I’m lucky enough in this economy) this kind of schedule will be my life!
I loved that as an intern at Patricia Field I was not sheltered from stressful situations at crunch time. Instead, I was truly involved. Along with the entire company I helped prepare the store hours before its’ opening, created a master guest list for the party, watched The New York Post photograph Patricia Field, and even werked the door at our grand opening event!
I want to thank everyone at Patricia Field for this amazing experience! Before I leave I have some serious shopping to do! You see working in the office I see almost every clothing piece before it is hung up in the store and believe me each piece is more tempting than the next!
Lauren Mandel’s behind the scenes scoop on the Grand Opening Party at Patricia Field!
Last night was the Grand Opening Party of Patricia Field at 306 Bowery. As PR Intern for Ingrid Nilsen, Director of PR and Social Media, I was given the task of greeting guests at the entrance of the party and checking to make sure they were on “the list.” The list contains names of invite only RSVPs of everyone from the press to friends of House of Field.
My mentor and co-worker for the job was Connie Girl, one of the fiercest women I have met here at Patricia Field, and as you can imagine I see my fair share of amazing people on the daily at the store.
The party started off with Connie and I simply checking names off the list, but as the night went on more and more people showed up looking to join the excitement.
The party was going well and the hard work had paid off, but then we reached capacity! It was an event true to New York City fashion! Connie and I were told to cut the door and not let anyone else in until people started clearing out. We were so sorry to keep people waiting, but it was truly for everyone’s safety. Well, I found it hard to say no to the friendly faces who were dressed to impress, but keeping people lined up outside gave me more time to admire everyone’s great outfits, a sight not to be missed!
But by the end of the night I had seen it all and learned how to handle every, and any communicative situation. Glass had shattered, and pasties sprawled the floor, but it was all in good spirit of the party! Overall, the night was a success, thankfully no one got hurt and everyone had a great time! I look forward to seeing more amazing Patricia Field events to come.